I founded a first Jewelery company over 10 years ago, Maison Taj in Morocco that is well established now and has 3 stores across the country. I founded Maveroc a new fine Jewelery brand in Dubai catering for the Middle East and Europe, 2 years ago. It’s been a great success. We are distributed today across the Middle East both online through Ounass and our own plateform and offline through partner stores. We are also present in Paris and saint tropez. I need for my brand and designer career to win design awards to make more connections and earn visibility and expand my distribution channel, this will be a great help to unlock the next level.

As a Jewelery designer I spend a great part of my day in my workshop crafting and exploring. I am very social and love having social dates with my artist friends and community. I love abstract painting and fashion. I carry a high interest for Arab designers in particular which often takes me to expos and events. I am a sports addict and it is part of my daily routine. I love taking care of my two boys that are a great part of my inspiration.