I’ve spent the last four years leading the region at TikTok, and for the past two, I’ve been based in Dubai. Now I’m ready for the next chapter—leaving the corporate world to start something of my own.

Before moving to Dubai, I was actively involved in cultural projects in Moscow, supporting the Strelka Foundation and organizing music, art, and film festivals. I’m now looking for a space in Dubai where I can feel inspired and surrounded by the right people. My dear friend Sheikha Almheiri said this community is young, fun, and full of great energy, so I’m excited to connect.

I love the intersection of technology, art and storytelling. In my role as General Manager at TikTok Eastern Europe, I get to witness how culture is shaped in real time. Outside of work, I’m drawn to travel, wellness, and spending time in nature—spaces where I reconnect, reflect, and often find new creative energy.