I am currently a Managing Partner at Freedom, a cross-disciplinary creative studio that puts brand at the heart of business. I have also recently completed an MBA at Central Saint Martins where my research focus was the intersection of brand and business strategy. My long-term ambition is to become a thought-leader in the space, focusing on the importance of finding ways to build bridges between magic and logic and celebrate creativity in the ever-evolving landscape of business.

I would love to meet like-minded individuals that I can learn from and be inspired by their experiences, specifically with regards to my ongoing research. From that same perspective, I would be excited to share my unique point of view on the state of creativity with the community and collaborate further with those interested in the discourse.

I'm personally very interested in unpacking the value of creativity in the business world, particularly in how we can create hybrid environments so that creativity can be appreciated and deemed necessary rather than a "nice to have" in today's environment by understanding its impact on long-term growth and success. My free time is spent with my family and on various interests that keep me excited and learning (even if it's scrolling Tiktok for hours on end)