I have recently opened a strategic marketing consultancy that drives growth through brand building & activations, specializing in cross pollination between luxury, arts & culture. The 1833 Club will strengthen this cross pollination.

1833 Club is a collective of like-minded individuals that will drive and inspire exploration & collaboration.

As the former Director of Dubai Design Week & Comms Directors of Fendi Middle East, my free time and creative interests are very much intertwined with my professional endeavors. I have always used my career as a platform to showcase, up and coming talent in collaboration with brand messaging & activations. The people I am surrounded by fuel these endeavors personally & professionally. I also sit on the board of emerging institutions such as BeMA (Beirut Museum of Art), of which align with my personal focus to drive global awareness of the talent & efforts made by cultural institutions in the region.