Designer-24 is a fashion rental platform and I’m one of the founding members and fashion director. Right now we’re working on launching in Saudi Arabia by early next year hopefully. We’re already in UAE and Lebanon. And the dream to unlock next level would probably be to open in another 2 countries and hopefully sell it.

To connect with people like me, with Middle Eastern heritage who are interested in how creativity can impact their way of living life, and normalise out of the box thinking and stepping out of your comfort zone and normalising that in our society. To me, the value of connecting with people in a community is gold! And what better way to do that than at 1833. I already know some of the members.

I think I read 2-3 books a week. It’s odd, but true that I get anxiety when I’m not reading. Aside from my main work role, I’m working with my father’s contemporary Middle Eastern art collection, that includes Dia Azzawi, Ibrahim El Salahi, Safwan Dahoul, Fatteh Moudaress and many more Middle Eastern masters. He created an impressive coffee book with over 200 works and has signed with Bonhams to auction the collection. The first series of it took place last week in London. Recently, I’ve begun to document. A lot of tragic and recent events in this world has had me not wanting to miss a thing with those around me that I love. And so I document. I constantly take pictures, and make mini movies, as well as note down. I’ve always loved how vintage movies look or Lana del Rey music videos. So I create mini movies of memories inspired in those formats. Although this could be an answer for the next question, I feel creating a community app out of this could be something that unlocks my next level.