A consideration of the positive impact and potential of shifting from a holistic CCI strategy by city framework and mindset to each creative sector , e.g. music, film, visual arts, etc., having its own strategic plan and resources, ensuring inclusivity, representation and sustainability of all stakeholders, as well untapping each sectors contributions to matters such as climate change and sustainable development goals.

An open space to meet, network and collaborate with like-minded people who value the creative and cultural industries, and want to see the creatives, businesses and governments within these industries thrive, supporting UAEs growth and ability to be the blueprint model and hub for regional creative prosperity.

Working with governments, businesses and creatives to unlock the full potential of music and all other creative industries. Advisory Board Member to New York University's Arts Center and a Partner to Abu Dhabi UNESCO City of Music Agenda lead by the Department of Culture and Tourism - Abu Dhabi.