I lead the retail practice at Publicis Group. I am building a team of 100+, and hopefully growing the practice to a large player in the Middle East. I am trying to merge the "creative world" / digital specifically, with my initial experience of business strategy consulting.

As part of other communities and cultural and educational associations, I believe in the power of a "Group" of likeminded people. I have a diverse background, mixing Middle Eastern and European approaches.

I typically spent my free time traveling to authentic places rich in local cultures - or what is left of it :) - I also combine that with visits to "large cities" rich in exhibitions, galleries - particularly interested in live productions and performances such as theatre, musicals, local bands... (not large scale concerts). I am also a guitar player.