Born and raised in Dubai, Zahra Lyla Khalil is a celebrated fashion, lifestyle, and creative content pioneer known for her sophisticated approach to digital storytelling and passion for meaningful narratives.

Her time in London, where she pursued her Master’s degree, played a pivotal role in shaping her creative instincts and refining her storytelling skills. This foundation led to a flourishing career where Zahra collaborated with some of the world’s most iconic luxury brands, including Cartier, Dior, and Louis Vuitton.

Zahra also served as an editor at Vogue Arabia, where she was instrumental in launching the 22nd edition of the magazine in the Middle East. Her editorial expertise brought fresh perspectives to the region’s fashion narrative and solidified her reputation as a thought leader in the industry.

Recognizing the need for dynamic and authentic content strategies, Zahra launched The Other Agency in late 2019, a content creation and social media agency dedicated to helping brands humanize their social presence via tailor-made digital storytelling. Her agency has become a trusted partner for luxury brands across the region.

Zahra’s voice extends beyond social media and creative consulting. In 2021, she co-launched the podcast Candid with Haneen & Zahra, where she engages in meaningful conversations with inspiring individuals from the Middle East, shining a light on their mental health journeys and personal growth stories.

With a blend of cultural insight, creative innovation, and entrepreneurial drive, Zahra continues to be a leading voice in the region's creative and digital landscape.

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